Columbia Creative

Columbia Creative

Columbia Creative is the creative agency of Columbia University.

Columbia Creative Overview
Columbia Creative is the central office for visual communication, designing work for schools, offices, and institutes across the University, while stewarding the visual identity guidelines and University brand. There’s a breadth of incredible work being done around the University, with world-changing research, scholarship, and instruction. Columbia Creative exists to share that work with the outside world in a compelling way with tools like design, photography, typography, illustration, video, and animation. Our process is simple: Email us at [email protected]. We’ll create an estimate and schedule for your project, and our art department will start the design process. Contact us today to learn how we can help you achieve your communication goals.

Columbia Creative provides design services and stewards the visual identity guidelines and University brand. As part of the Office of Public Affairs, we forge new standards for what can be achieved in visual communication through synergistic partnerships with our colleagues across the University.

Our Work

Our projects range from digital design, magazines, and annual reports to media strategy, buying, publicity, marketing, advertising, editorial services, and account and brand management. Our work is produced at the highest level through dynamic partnerships that span a diverse university community.

Branding

Columbia Creative stewards the University Identity Guidelinesincluding those in partnership with Columbia University Irving Medical Center, and provides brand management services.

Our services include a Design System, built and maintained in partnership with Columbia University Information Technology.

Brand Management Services
Columbia Creative provides full-service brand development and management services.

Columbia Public Health Centennial Branding trademark
Columbia Public Health Centennial Branding trademark

Columbia Public Health Centennial Branding
Anniversary branding to celebrate the University’s bold commitment to help shape the study and practice of public health more than a century ago

CUIMC banner
CUIMC banner

Columbia University Irving Medical Center
Branding co-developed and launched with CUIMC Communications to ensure its story aligns with the University’s identity and values 

Style Guide and Identity Standards Manual
Style Guide and Identity Standards Manual

Sustainable Columbia Style Guide
Brand identity for the campus sustainability initiative to achieve net zero greenhouse gas emissions by 2050 or sooner

Publications

Global Thought Annual Report
Global Thought Annual Report

The Committee on Global Thought Annual Report
Annual report that highlights signature research projects and initiatives to extend the range of global thought around the world

The War of Putin’s Imagination from Harriman Magazine
The War of Putin’s Imagination from Harriman Magazine

The War of Putin’s Imagination Magazine Design
Editorial design for Harriman Magazine that mourns the horrors of the war and honors the resilience of the community

Zuckerman Annual Report
Zuckerman Annual Report

The Zuckerman Institute Annual Report
Annual report highlighting how the Institute thrived in its first-ever year in review, searching for answers to the brain’s mysteries

Video

M/WBE Certification Video Still
M/WBE Certification Video Still

M/WBE Certification Video
Videos providing minority and women-owned business enterprises (M/WBE) opportunities to do business with the University through certification

Organ Donor Video Still
Organ Donor Video Still

Organ Donor Registration Video
Video and animation to increase organ donor registration for the medical center and lifesaving organ transplants 

All of Us Research Program Still
All of Us Research Program Still

All of Us Research Program Video Series
Video series to promote the NIH-funded research program to help researchers understand more about how people get sick and stay healthy

 

Animation

Commencement Animation
Commencement Animation

University Commencement Animation
Animation celebrating University Commencement Week to honor our graduates with branding, programs, jumbotrons, emails, and videos

Barnard College Gala Video Still
Barnard College Gala Video Still

Barnard College Gala Video
Animation for the annual gala to help underwrite financial aid and provide inspiring examples of multigenerational commitments to the College

 

Annual Fun Run, Walk, & Roll Illustration
Annual Fun Run, Walk, & Roll Illustration

Annual Fun Run Illustration & Design
Illustration and designs for the University’s global celebration, open to everyone from Columbia’s nineteen schools, colleges, and affiliate institutions

Advertising

Columbia Creative is the central department for Columbia marketing and advertising. Our projects range from media strategy, buying, publicity, and marketing, to print and digital advertising design, editorial services, and account management. We also provide consultation and direct mail services, for student recruitment, job recruitment, environmental marketing, and email lists (e.g., GRE, TOEFL, GMAT).

Manhattanville Ads on the New York Times
Manhattanville Ads on the New York Times

Manhattanville Ads
Series of digital ads in the New York Times to promote the Manhattanville campus

The Wallach Gallery Street Banners
The Wallach Gallery Street Banners

The Wallach Gallery Street Banners
Street banners for the Romare Bearden: A Black Odyssey traveling Smithsonian exhibit

All of Us NYC Consortium Campaign
All of Us NYC Consortium Campaign

All of Us NYC Consortium Campaign
Videos, digital advertising, subway ads, environmental graphics, posters, and media buying

Connect

Email us at [email protected] to learn more.